Canon familiarizing itself with the filmmaker via the release of high-end video cameras that use the EOS camera system C300 Cinema. The following cameras are quite expensive for 'general' consumers but suitable for professionals.
For the body only, C300 valued USD 20,000 or about USD 180 million. And For 2 zoom lens that accompanies each of valued USD 45,000 and USD 47,000.
Quoted from the WashingtonPost, Sunday (6/11/2011), the movement of the Canon to the area of high-end products for professionals is a response from the rising yen. The action is also a displacement reaction of the manufacturer Canon to the country that is more 'cheap'.
Canon's presence in the Hollywood studios are not the first thing to do by Japanese company. Previous Canon EOS 5D Mark II also has been familiar in American film makers. He won popularity because of its ability to take quality video up to 1080p full HD.
Reportedly, the Mark II was used in the last episode final season of the Fox TV show, House MD This tool is also used in making the race scene in Iron Man 2, as well as in Captain America: The First Avenger.
Cinema EOS itself is almost similar to a traditional still camera, but he worked at various bearing lenses. Fujio Mitarai, Canon's chief executive said he was also capable of 1080p HD video capture.
35mm CMOS sensor embedded in the C300. He already has a built-in ND filters and ranges ISOnya ranged between 320 and 20,000. Two CF card slots embedded in this camera.
Canon introduced the EOS Cinema in a special event in LA. In the carpet, the rows of human films like Jon attended Favreu, Ron Howard and Martin Scorcese.